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Today, a music fan interacts with the "community" that is far greater than anyone ever dreamed possible before the widespread personal use of the Internet. This social network is changing the way people market and sell music and it is so globally.
Here's how:
One fan hears a song and "tells" a dozen other on-line. Each, in turn, sends the data (and sometimes the entire song file) to another dozen people, and so on. If the hook is a catchy song and general enough, the artist can reach thousands of fans in a few seconds. It's quick, it's easy, it's free, and it is global.
Does this viral communication bring any income for that artist (or songwriter, or publisher, or manager, or agent or distributor, or record label)? No, but to provide vital publicity that has the potential of selling singles, albums, concert tickets and merchandise? Absolutely.
a new way of marketing:
This is a quantum shift in marketing. He holds the possibility of bypassing brick-and-mortar distribution, while severely limiting the barely legal forms of radio "promotion" that many in the industry openly called bribery or commercial station extortion.
All this is possible thanks to an increasing variety of on-line forms of communication, including music, web portals, blogs (weblogs), music forums, and much toga.Novi site called MySpace.com has put all these elements together in one place. And because of their vision, MySpace has information destination for bands, fans, filmmakers, writers, artists, music industry professionals, and much more.
MySpace Nation: "Where you live" is used to question who spoke loudly, it is now upisali.Odgovor to that question used to simply indicate which part of town you were from, with an accompanying draft of their socio-economic status, and advice about which center can be your usual hangout, now refers not only to your city and your state, region or country.
Your virtual "scene" may involve people anywhere in the world. My virtual community begins in Los Angeles and extends to Moscow, Big Bear, Amsterdam, San Francisco, London, New York, Miami, a few places I have not yet learned to spell correctly. In fact, thanks to social networks like MySpace, can interact with several scena.Ljude who like my goth songs overlap slightly with the rave-trance songs on my remix album, but they are not interested in the music I create for radio and television commercials (they can be very domineering, in fact). But each social network welcomes news of new music in your favorite styles.
MySpace: The future is now
With two million members (and growing), MySpace.com offers a multi-level entertainment opportunity involving blogs, instant messaging, classifieds, peer voting, special interest groups, user forums and user created content. Is it popular? You bet: they have statistics that show the site receiving 35 million impressions per day on average one hour online per visit. So far, all MySpace services are free, the site supported entirely by advertisers who want to achieve exactly young, web-savvy and web-social music fan that MySpace.com attracts.
With two million members (and growing), MySpace.com offers a multi-level entertainment opportunity involving blogs, instant messaging, classifieds, peer voting, special interest groups, user forums and user created content. Is it popular? You bet: they have statistics that show the site receiving 35 million impressions per day on average one hour online per visit. So far, all MySpace services are free, the site supported entirely by advertisers who want to achieve exactly young, web-savvy and web-social music fan that MySpace.com attracts.
...Inside the mind of the creator MySpace:
"MySpace Music is what MP3.com should have been but never was," said Anderson. "Very few people go to the website looking for bands never heard of MySpace Music lets people find music online in the same way they learn about music in person: through their friends .. Millions of friends come to MySpace to socialize, and through that process - word of mouth and recommendations of friends - bands get exposure to new fans and fans to new music. "
Dewolf continues: "The most exciting use of MySpace Music is a way of changing the band-to-fan dynamic. The band can go to MySpace and find potential fans all over the country just by sending an e-mail and saying 'Hello.' Bands are developing followings and finding street teams online. "
Offer downloads, band web site, and the ability to connect directly with the artists is only part of the attraction of MySpace Music. Every site visitor can participate via user testimonials and ocjene.Umjetnici are also able to access a wide variety of music business contacts.
Details of Dewolf:
G-Man: What is the history of MySpace
Chris Dewolfe: We launched the general MySpace site in September 2003. Our vision is to create a portal where our customers can mobilize and connect around shared interests -. Whether these interests are music, television, dating, nightlife, politics, religion or anything else
G-Man: How does music fit into the MySpace network
Chris Dewolfe: Almost from the day we launched, music became one of the primary interests of MySpace users. We believe that most people hear and sample new music based on recommendations from prijatelja.Mreže influence on our site (friends tell friends), allows new trends and music to spread very quickly. At the same time, bands began flocking to MySpace as a mechanism to promote, find new fans, book shows, and even secure label deals.
G-Man: What are the revenues for myspace
Chris Dewolfe: MySpace is currently supported by online advertising and sponsorships. We may add premium services later, but any service we currently offer for free will stay that way. We were lucky to secure top-ranked advertiser, such as Sony Music, Interscope, Warner Music, Dreamworks, Napster and drugi.Promocija works for these types of advertisers because most of our customers hip 18-34 years old influencers who love music and frequently watch movies in a weekend.
G-Man: What are the advantages for artists using MySpace
Chris Dewolfe: Artists can sell their CDs on our stranicama.Primarni used until now for bands to mobilize new fans who normally would not sreli.Bend from Iowa can quickly develop a following in New York or Los Angeles. In addition, the bands used by the page and book tours and fill prostorima.MySpace social network is international. Because MySpace is an online network, it makes geographical boundaries less relevant.
G-Man: Can you compare the MySpace entity with other networking sites
Chris Dewolfe: Most sites are narrowly focused on business networking, classifieds, or dating. MySpace is a portal that uses social networking infrastructure. MySpace includes, games, blogs, music, classifieds, forums, mail, instant messaging and user rankings. Our model has led to an incredibly sticky site where the average user spends more than an hour per session at the site. He also served more page views than our largest competitor in each of the last three months.
MySpace is just an extension of functions around existing mass behavior. Most, if not all of those other web sites are not or do not have that luxury - they were counting on behavior to develop the functionality. To do otherwise, we are building it, hoping people will come. People are already on the site sharing information about bands, but bands are recruiting fans and local help, and users are already clamoring to download music, they are already ranking and rating music, they have shown in our party to hear the music has been heard on MySpace. MySpace music works because two million people are already doing what we are doing now easier for them to do.
G-Man: What marketing arenas are involved (or planning to be involved) with MySpace
Chris Dewolfe: Two of our bigger marketing partners are the Warped Tour and rock glasova.Warped Tour, and it's a great fit for us. We are sponsoring Alert Stage and bands from MySpace will be playing the Warped Tour venues. This partnership offers great exposure for MySpace Music and participating MySpace Music bands.
rock voices is also a great partner, because it fits into our mission allows our users to mobilize around common interests. MySpace users can register to vote directly from our home page. They will also participate in several of its music programs.
MySpace phenomenon, the rise:
Strategic partnerships are developing almost as fast as bands are meeting fans on mjestu.Los Angeles Music Network (www.lamn.com) will bring the membership base and marketing strength in a partnership arrangement with MySpace.
Linking listeners, reaching behind borders and uniting musicians with fans and professionals, MySpace nation is a phenomenon. Since a passport is a free, all music marketing is better to pay a visit to. It is in. See you there.
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